Dream, Discover, Explore
At SM Travel NI, we design tailor-made holidays by land, sea and air. From luxury cruises to family adventures, every detail is handled with care. So your journey is seamless, stress-free, and truly personal. Always ABTA & ATOL Protected
Let's start planning your perfect escape today.
Services
What We Do
Land
Discover the world at your own pace. From scenic road trips through Europe to Luxury rail journeys and cultural escapes, SM Travel NI creates land holidays tailored to you. Whether it's family fun, a romantic getaway, or off the beaten track adventures, we handle every detail so you can simply enjoy the adventure.
Sea
Sail into unforgettable experiences. From luxury cruises across the Mediterranean to island-hopping adventures and relaxing beach escapes, our sea holidays are designed with you in mind. As Cruise specialist, we'll match you to the perfect ship, itinerary and hidden gems that make every voyage extraordinary
Air
From short-haul city breaks to long-haul luxury escapes, we'll take the stress out of flying. With access to trusted airlines and tailored itineraries, we make sure your journey is seamless from take off to landing. All flights are carefully planned to fit around your holiday, so all you need to do is pack your bags.
Extras
It's the little touches that make a holiday truly personal. From airport parking and lounges, attraction tickets, dining plans and transfers too! Not forgetting travel insurance, we've got it all covered. We'll add those thoughtful extras that transform your trip into something unforgettable- every detail designed around you.
About SM Travel NI
Who We Are
At SM Travel NI, we believe travel is more than a holiday - it's about creating experiences that stay with you forever. Founded by Sarah Murphy, a passionate traveller and certified specialist in cruises and Disney holidays, our mission is simple: to make your journey seamless, stress-free and uniquely yours. At SM Travel NI, It's more than Travel, It's Personal.
Whether it's a luxury cruise, a magical Disney adventure, a family getaway, or a once-in-a-lifetime trip, we tailor every detail to your preferences. We cover land, sea and air holidays, along with the little extras that make your trip personal. From airport lounges and transfers to attraction tickets and VIP touches.
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Every Holiday we design is:
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ABTA & ATOL protected for your peace of mind
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Fully tailored to your needs and style of travel
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Expertly planned so you can focus on making memories
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Why Choose Us
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Personal Service - We take the time to get to know you and craft the trip around your vision. This can be done over the phone, a zoom call or in person, what ever suits you the client best.
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Trusted experiences - As cruise and Disney Specialists, we bring the insider knowledge and exclusive access. We have fantastic relationships with colleagues from the best hotel groups around the world offering you extra perks and experiences.
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Luxury & Magic combined - From five star escapes to family fun, every journey is created with care.
Your Journey Starts Here
Planning a holiday should feel exciting, not overwhelming. That's why we're here to guide you every step of the way. At SM Travel NI, it's not just about where you go- It's how you feel along the way.
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Ready to start your adventure? Click below and let's start planning your next adventure.
What we do
Inspiration Section
Dream it, Do It. Bucket List Adventures for 26/27
These aren't just holidays, they're the trips you'll talk about for years to come. I've selected some of the most exciting destinations for 2026/27 to inspire your next adventure.
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Canadian Rockies & Banff- Turquoise waters of Lake Louise to Wildlife encounters and mountain adventures. This is the ultimate destination for nature lovers, photographers and anyone seeking a true "wow" moment.
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Japan by Rail - Bullet trains and Cherry Blossom - Travel effortlessly, explore historic temples, sample incredible cuisine and discover culture unlike anywhere else in the world.
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South Africa and Safari - Combine luxury , adventure and unforgettable wildlife experiences in one trip. From spotting the Big Five on safari to exploring Cape Town's stunning coastline and vineyards, South Africa offers incredible value and memories that last a lifetime.
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Vietnam & Cambodia- Perfect for travellers seeking culture, history and adventure. Cruise through Ha Long Bay, explore bustling cities, enjoy world famous street food and witness the awe-inspiring temples of Angkor Wat.
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Iceland & The Northern Lights- Discover a land of dramatic landscapes, waterfalls, volcanoes and geothermal lagoons. With the chance to witness the magical Northern Lights, Iceland is one of the World's most unique and unforgettable travel experiences.
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Dream It. Explore It. Experience It.
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More Than Travel. It's Personal
Disneyland Paris 2026/2027
The Magic of Disneyland Paris is calling! Bookings for April 2026-March 2027 on sale now . Don't miss your chance to secure your dream break.
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Disneyland Paris remains one of the most magical destinations for families, couples and Disney fans alike. You can make the most of seasonal events, iconic parades and unforgettable character moments.
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Get in touch for your quote!
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This Years Must-Visit Cruise Destinations
The Cruise Industry has spoken, 2025 is set to be an incredible year for sailing. Here are the destinations you won't want to miss:
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Alaska - Majestic glaciers and wildlife
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Norwegian Fjords - Breath-taking scenery and adventure
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Caribbean Islands - Sun-soaked relaxation and vibrant culture
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Mediterranean - Sail between beautiful ports, perfect for first time cruisers, families and couples.
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Expedition & Bucket List Cruise -Antarctica, Galapagos, Artic & Beyond. Once in a lifetime experiences.
Where will your next cruise take you?
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What Our Clients Say
I disembarked with my solicitor's phone number on speed dial as my husband wouldn't let me stay on!!! (Wee jokes) 😂😂😂 It was definitely the best holiday that I have ever experienced. And I really didn't want to come home!!! Your assistance made everything hassle-free for us. Right down to the personal touches of printing our luggage tags, laminating them and hand delivering them to us. It's those personal touches that would make us use you to book any further holidays. Also, answering our many questions and your guidance as it was our first cruise. Xxx
Lisa, First time Cruiser - Greek Isles
